With its first product Shopper Vision, Smartivize wants to bring innovation across the retail chain: to retailers and their suppliers (manufacturers) on one side, and to individual shoppers on the other. For retailers and their suppliers, they aim to provide real-time shopper behavior analytics that will be so detailed to put them on a par with online shops and help them increase sales efficiency. For individual shoppers, Smartivize wants to bring the online and offline world together, seamlessly augmenting offline experience with highly relevant online data.
https://www.ugent.be/techtransfer/en/news-events/news/smartivize.htm